Lulu Publishing for Print on Demand and Direct Sales
Our Lulu publishing service helps you sell print books and ebooks your way. We set up your book on Lulu for print on demand, in the size and binding you want. Then we connect it to Lulu's global distribution or to your own website, so you can sell directly to readers.
What Our Lulu Publishing Service Includes
Lulu is a flexible print-on-demand platform. So it suits authors who want special formats, direct sales or small print runs.
Account and Project Setup
First, we create your Lulu project, or we work in your account. Then we enter your book details, ISBN and pricing.
Formats and Bindings
Next, we help you choose from paperback, hardcover, coil-bound and more. This is useful for workbooks, journals, cookbooks and photo books.
Global Distribution
We can list your book through Lulu's retail distribution, which reaches major online stores and many bookstores.
Direct Sales Setup
Lulu can also connect to your own website or online shop. As a result, you can sell directly to readers and keep more of each sale.
Print Exactly the Book You Want
Lulu's range of sizes and bindings makes it a great home for special and illustrated books.
How We Publish on Lulu
You always know which stage your book is at and who is working on it.
- 01
Choose Your Format
First, we agree on size, paper, color and binding based on your book and budget.
- 02
Prepare Files
Next, we format your interior and size your cover to Lulu's exact template.
- 03
Proof Copy
Then we order a printed proof, so you can check the quality before anyone else sees it.
- 04
Publish and Sell
Finally, we publish your book and set up distribution or direct sales, whichever you choose.
When Lulu Publishing Is the Right Choice
Lulu shines when your book does not fit the usual mold. For example, coil-bound workbooks, square photo books and premium hardcovers are all easy to print here. It is also a strong choice if you want to sell books from your own website.
Many authors use Lulu alongside other platforms. For instance, you might sell through Amazon for reach, and through Lulu for special editions and direct sales to fans.
For larger print runs, see our book printing services. And to sell widely online, add Amazon KDP publishing or explore our full self-publishing services.

What our authors say
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Ready to Publish on Lulu?
Tell us about your book and the format you have in mind. We will send a quote.
Lulu Publishing FAQs
Still have a question? Book a free call
What is Lulu?
Lulu is a print-on-demand publishing platform. It prints books as they are ordered and offers distribution to online stores, plus tools for direct sales.
Which formats can I print with Lulu?
Lulu offers paperback, hardcover, coil-bound and saddle-stitch books in many sizes, in black and white or full color.
Can I sell Lulu books on my own website?
Yes. Lulu can connect to popular online shop platforms, so orders print and ship to your readers automatically.
Can I use Lulu with Amazon KDP?
Yes. Many authors do. However, we plan your ISBNs and distribution carefully, so the two do not clash.
What does your Lulu publishing service cost?
We quote each book on its own, based on format, page count and how ready your files are. Ask for a free quote.
Get a Quote for Lulu Publishing
Share your format, page count and sales plans. We will reply within two business days.
- A personal reply from an editor, not a sales team
- Your manuscript is kept confidential
- A clear quote with no obligation
Or call us on +44 783 630 6315






